New Digital EOI Process Launched by ADREC for UAE Off-Plan Properties

Abu Dhabi has taken another major step toward strengthening transparency and investor protection in its real estate sector. The Abu Dhabi Real Estate Centre has officially launched a fully digital system for registering Expressions of Interest (EOIs) for off-plan property purchases, reinforcing the emirate’s position as a secure and well-regulated investment destination.
Through its Madhmoun platform, ADREC has digitised the EOI process for off-plan developments. All future off-plan projects will now be required to register EOIs electronically, with funds held in a government-managed preparatory escrow account. This initiative enhances oversight, reduces risk, and aligns Abu Dhabi’s off-plan market with international best practices.
The announcement was made during the launch of the Manchester City Yas Residences by Ohana, which became the first development to open EOI registrations entirely through ADREC’s digital platform.
Under the new system, EOIs submitted via Madhmoun fall under direct regulatory supervision. Investor funds are deposited into a government-managed escrow account, ensuring greater protection and transparency from the earliest stage of the buying process. This marks a clear shift away from traditional off-plan practices that often relied on intermediaries and informal arrangements.
According to Sultan Al Memari, Acting Executive Director of the Real Estate Regulation Sector at ADREC, safeguarding investor interests while supporting developers’ operational needs remains central to the authority’s vision. The digitisation of EOIs further strengthens Abu Dhabi’s real estate ecosystem through policy modernisation and digital transformation.
Additionally, the platform introduces digital refund mechanisms and enhanced monitoring tools, significantly reducing intermediary risk and improving fund protection across all off-plan transactions.
The digitisation of off-plan EOI registration through Madhmoun represents a meaningful evolution in Abu Dhabi’s real estate regulatory framework. By increasing transparency, protecting investor funds, and enforcing consistent oversight, ADREC is setting a new standard for off-plan property transactions. In an increasingly cautious global investment climate, these measures further position Abu Dhabi as a trusted, mature, and forward-thinking real estate investment destination.
Source: UAE: ADREC launches digital EOI registration for off-plan real estate