Abu Dhabi’s Yas Holding launches new real estate division, ‘Taraf’

Taraf will introduce five thoughtfully designed properties in the UAE during 2023

In a diversification and growth push, UAE-headquartered Investment Holding Company Yas Holding has announced the launch of a new real estate division named ‘Taraf’, to bring a new standard of luxury, high-quality and uniquely crafted properties to residents and investors, in the UAE and beyond.

As a luxury and boutique residential property developer, Taraf will deliver thoughtfully curated and exclusive residential properties in iconic and prime locations across the UAE, for discerning national and international clients.

Low Ping, CEO at Yas Holding, said: “Taraf aims to shape inspiring lifestyles through the development of exceptional, exclusive, and enduring properties which create long-lasting value.  While standing the test of time, Taraf’s properties will bring a sense of comfort and tranquillity.  

“The launch of Taraf also aligns with our commitment to deliver premium, quality offerings that enrich the lives of our diverse communities, clients and stakeholders, whilst contributing to the further diversification and growth of Yas Holding, and the UAE.”

Taraf is committed to designing properties that are meticulously crafted with great attention to detail.  Such an approach reflects its unwavering dedication to creating high-quality, lifestyle-driven communities and also to inspire meaningful lives through places to love and live. Reflecting these values, the company’s first project will be announced in the coming weeks.

Ahmad Shibel, CEO, Real Estate, said: “Taraf stands for innovation, elegance, high-quality design, and enduring value – and our properties will embody these values.  We are entering the market alongside the existing top real estate developers in the country with multiple developments in the coming year.”

The launch of Taraf coincides with the continued growth of the UAE property market on the back of government initiatives to build economic resilience and growth.

Taraf creates lifestyle destinations that stand the test of time with authentic places that form strong communities, build connections and shape meaningful lives. Properties add value not only to the lives of their residents but also to the surrounding environment with the future in mind.

Article originally published on constructionweekonline.com

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