Strong trade partnerships, event calendar & diverse experiences drive hotel occupancy over 70 percent in 2022
Abu Dhabi, UAE – Ahead of Arabian Travel Market 2023, the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), has announced new performance targets for Abu Dhabi, which include plans to attract more than 24 million visitors to the emirate by the end of 2023.
His Excellency Saood Abdulaziz Al Hosani, Undersecretary at DCT Abu Dhabi, affirmed the start of an ambitious new chapter for the emirate’s tourism sector. The new targets follow a surge in Abu Dhabi’s tourism sector in 2022, with hotel occupancy rates and other metrics demonstrating that the sector’s revival is well underway. The emirate received a total 18 million visitors representing a 13 percent increase from previous year, while the hotel occupancy rates reached 70 percent, which surpasses the Middle East average of 67 percent.
The emirate welcomed visitors from around the world, with the highest number of international visitors arriving from India, the Kingdom of Saudi Arabia, the United Kingdom, and the United States, respectively. The improved domestic and international market performance can be attributed to increased destination awareness and consideration of Abu Dhabi’s increased range of year-round entertainment and sporting events, as well as trade events and roadshows.
H.E. Saood Abdulaziz Al Hosani, Undersecretary at DCT Abu Dhabi: “Our ambitious goal to welcome more 24 million visitors by end of 2023 builds on healthy growth over the past year. This encouraging performance was enabled through powerful collaborations and delivery of memorable travel and business experiences across the whole year, supported by an integrated ecosystem of best-in-class services, infrastructure, and impactful marketing. In Abu Dhabi we are demonstrating the power of partnerships across the tourism sector and the fact that collectively we can thrive.”
Commenting on the new targets, H.E. Saleh Mohamed Al Geziry, Director General for Tourism at DCT Abu Dhabi, said: “The success we have achieved so far inspires us to strive for more. We are committed to deliver on our ambitions for 2023 by further elevating the successful strategy of creating and delivering unique experiences for everyone to enjoy and diverse range of year-round events for visitors in collaboration with our global IP partners. This is complemented by a MICE industry that continues to thrive, owing to the emirate’s world-leading venues, hotels and supporting facilities.
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