Taraf, the real estate arm of Yas Holding, a UAE-based investment holding group, has partnered with Marriott International, Inc. to announce a significant development: W Residences Abu Dhabi – Al Maryah Island.
This collaboration heralds the arrival of the exclusive W Hotels-branded residences in Abu Dhabi, a privilege reserved for a select few. It marks a significant milestone for both parties, with Taraf enhancing its portfolio of luxury properties and Marriott expanding its W Residences brand with this prestigious addition.
Since its launch in January 2023, Taraf has concentrated on high-end real estate, with several projects in prime areas of Dubai and Abu Dhabi. The new residences will be located on Al Maryah Island, Abu Dhabi’s elite address and home to its international financial hub, cementing the city’s status as a global real estate hotspot and a top destination for the world’s affluent.
Al Maryah Island, known for its vibrant community, luxury retail, dining, and development projects, is fast becoming the preferred location for prestigious global brands. This new project will not just enhance, but further elevate the iconic Abu Dhabi skyline, while offering W Hotels’ signature Whatever/Whenever concierge service.
Low Ping, Group CEO of Yas Holding, commented: “The branded residences market is booming globally and locally, with Abu Dhabi standing out as a key area of growth. Our partnership with Marriott International aligns with our vision to expand in the UAE’s luxury real estate sector and our commitment to collaborating with world-class brands. W Residences Abu Dhabi – Al Maryah Island will complement Taraf’s growing portfolio, including high-profile developments across Dubai, demonstrating our dedication to excellence and innovation.”
Jaidev Menezes, Regional VP – Mixed-Use Development EMEA at Marriott International, added: “We are thrilled to collaborate with Taraf to introduce W Residences Abu Dhabi – Al Maryah Island, marking our first residential development under the W Hotels brand in Abu Dhabi. The capital’s luxury real estate market is experiencing tremendous growth, attracting global and local interest for its upscale lifestyle. This project will feature bold W design, exceptional services for Residence Owners, and infuse Al Maryah Island with W’s signature playful yet refined energy.”
Original article: The first W Hotels branded residences is coming to Abu Dhabi – Hotelier Middle East
